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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Rita Gunther McGrath
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Rita Gunther McGrath
The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.
240 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de junho de 2013 |
| ISBN13 | 9781422172810 |
| Editoras | Harvard Business Review Press |
| Páginas | 240 |
| Dimensões | 157 × 243 × 25 mm · 494 g |
| Idioma | English |
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