The Dynamic Manager's Guide to Marketing & Advertising: How to Grow Sales and Boost Your Profits

Publisher Marketing: Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business. Contributor Bio:  Donelson, Dave Brian Crowell HATES the slice. As a former slicer, he knows firsthand the frustration associated with the ugliest shot in golf. After implementing a step-by-step cure that eliminated his own banana ball, Brian began a career as a PGA golf instructor to help others put more fun in their game. Also a TV golf commentator, Brian has covered The Masters, The US Open, and The Ryder Cup, and hosts a golf radio show. As the Head Pro of GlenArbor GC, he continues to provide award-winning instruction and enjoyment for his students. Brian Crowell brings his memorable message to audiences everywhere as a frequent speaker at golf events and other gatherings. "Brian Crowell is a talented and dynamic young man. He is an excellent and entertaining communicator and teacher. His in-person presentation captivates the audience and the audience absorbs what he has to say. And, that's what a great teacher does." -- John Zanzarella, President, Zanzarella Sports Marketing "We have had many celebrities over the years but Brian captivated the audience like no other. His simple approach to the swing with the "big eye" visual was put in play immediately by many players. It works! His passion for the game and life was evident during his speech at the banquet. A phenomenal addition to our event." -- Frank Male, Jr., Tournament Chairman, FR Male Sr Memorial Golf Classic "Brian has the gift of making everyone in attendance feel as if he is speaking directly to each of them directly. His tips on Slice-Free Golf were simple to understand and, in my case, quite easy to implement. Thank you, Brian!" -- Joseph Messa, President, Bridge Metal Industries, LLC