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Strategies in E-Business: Positioning and Social Networking in Online Markets Softcover reprint of the original 1st ed. 2014 edition
Strategies in E-Business: Positioning and Social Networking in Online Markets Softcover reprint of the original 1st ed. 2014 edition
This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.
171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 13 de agosto de 2016 |
ISBN13 | 9781489978608 |
Editoras | Springer-Verlag New York Inc. |
Páginas | 165 |
Dimensões | 155 × 235 × 9 mm · 249 g |
Idioma | English |
Editor | Ferri-Ramirez, Cesar |
Editor | Gil-Pechuan, Ignacio |
Editor | Palacios-Marques, Daniel |
Editor | Peris-Ortiz, Marta Peris |
Editor | Vendrell, Eduardo |