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Untapped Creating Value in Underserved Markets John Weiser
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Untapped Creating Value in Underserved Markets
John Weiser
What if someone told you that markets representing billions of pounds were being all but virtually ignored? What if you were told these markets were in domestic and international base-of-the-pyramid communities? This book outlines the strategies for a detailed business model, and the practical dos and don'ts for managers approaching a new market.
240 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 11 de junho de 2006 |
| ISBN13 | 9781576753729 |
| Editoras | Berrett-Koehler |
| Páginas | 264 |
| Dimensões | 165 × 241 × 24 mm · 562 g |
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