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Research in Business and Marketing (with SPSS and Excel Tutorials)
Murray R. Millson
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Research in Business and Marketing (with SPSS and Excel Tutorials)
Murray R. Millson
Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.
168 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de abril de 2011 |
| ISBN13 | 9781609271213 |
| Editoras | Cognella, Inc |
| Páginas | 168 |
| Dimensões | 152 × 229 × 11 mm · 684 g |
| Idioma | English |
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