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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting - Foundations and Trends in Information Retrieval
Jun Wang
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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting - Foundations and Trends in Information Retrieval
Jun Wang
Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.
156 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de julho de 2017 |
| ISBN13 | 9781680833102 |
| Editoras | now publishers Inc |
| Páginas | 156 |
| Dimensões | 231 g |
| Idioma | English |
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