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Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data
Navarro-Meneses, Dr Francisco (Universidad Nebrija, Spain)
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Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data
Navarro-Meneses, Dr Francisco (Universidad Nebrija, Spain)
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.
280 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de abril de 2023 |
| ISBN13 | 9781789249316 |
| Editoras | CABI Publishing |
| Páginas | 360 |
| Dimensões | 173 × 243 × 21 mm · 904 g |
| Idioma | English |
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