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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World
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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
300 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 23 de maio de 2024 |
| ISBN13 | 9781835492734 |
| Editoras | Emerald Publishing Limited |
| Páginas | 248 |
| Dimensões | 237 × 158 × 20 mm · 480 g |
| Editor | Gupta, S.L. (BIT Noida Campus, India) |
| Editor | Kansra, Pooja (Lovely Professional University, India) |
| Editor | Singh, Nripendra (Pennsylvania Western University, USA) |