C B Rao

Competitive Strategy C B Rao

Competitive Strategy is a key driver of industrial growth and economic development. Professor Michael Porter's treatise, formulated in 1980, remains the only integrated work on the subject to date. While its core concepts endure, it requires the holistic incorporation of additional insights and prescriptions, based on current and future trends. This book reviews Porter's work in the context of the global economic forces and rapid technological changes that have affected businesses and their strategies from the mid-2000s. It focuses on select aspects of competitive strategy particularly affected by such forces and develops several novel constructs to strengthen and expand the core analytical framework of competitive strategy with a futuristic perspective. The book embeds the impact of technology throughout but recognises that a more focused and detailed analysis of the same has been presented in the author's recent companion work, Technology and Competitive Strategy: Perspectives for Innovators, Differentiators and Followers. Each of the book's chapters is dedicated to a unique facet of competitive strategy, with novel hypotheses and constructs supported by multiple real-life examples. The book will inspire professionals, business leaders, academicians and public policy makers involved in strategy and growth to appreciate issues and solutions in a broader and a more contemporaneous industrial and economic context.