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Data-Driven Personas - Synthesis Lectures on Human-Centered Informatics
Bernard J. Jansen
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Data-Driven Personas - Synthesis Lectures on Human-Centered Informatics
Bernard J. Jansen
Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.
317 pages, XXVIII, 317 p.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de fevereiro de 2021 |
| ISBN13 | 9783031011030 |
| Editoras | Springer International Publishing AG |
| Páginas | 317 |
| Dimensões | 657 g |
| Idioma | English |
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