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Measuring User Engagement - Synthesis Lectures on Information Concepts, Retrieval, and Services
Mounia Lalmas
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Measuring User Engagement - Synthesis Lectures on Information Concepts, Retrieval, and Services
Mounia Lalmas
User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 14 de novembro de 2014 |
| ISBN13 | 9783031011610 |
| Editoras | Springer International Publishing AG |
| Páginas | 116 |
| Dimensões | 269 g |
| Idioma | English |
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