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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go 2024 edition
Michael Lewis
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go 2024 edition
Michael Lewis
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de agosto de 2024 |
| ISBN13 | 9783031659249 |
| Editoras | Springer International Publishing AG |
| Páginas | 260 |
| Dimensões | 453 g |
| Idioma | German |
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