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Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Future of Business and Finance
Andreas Kramer
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Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Future of Business and Finance
Andreas Kramer
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 17 de julho de 2025 |
| ISBN13 | 9783031904967 |
| Editoras | Springer International Publishing AG |
| Páginas | 348 |
| Dimensões | 693 g |
| Idioma | German |
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