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The Customer Centric Enterprise: Advances in Mass Customization and Personalization 2003 edition
Mitchell M Tseng
The Customer Centric Enterprise: Advances in Mass Customization and Personalization 2003 edition
Mitchell M Tseng
Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
536 pages, 75 black & white illustrations, 47 black & white tables, biography
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 12 de junho de 2003 |
ISBN13 | 9783540024927 |
Editoras | Springer-Verlag Berlin and Heidelberg Gm |
Páginas | 536 |
Dimensões | 155 × 235 × 28 mm · 762 g |
Idioma | German |
Editor | Piller, Frank |
Editor | Tseng, Mitchell M. |
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