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Estimation of Product Attributes and Their Importances - Lecture Notes in Economics and Mathematical Systems Softcover reprint of the original 1st ed. 1973 edition
J. P. Wallace
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Estimation of Product Attributes and Their Importances - Lecture Notes in Economics and Mathematical Systems Softcover reprint of the original 1st ed. 1973 edition
J. P. Wallace
At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes.
104 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de dezembro de 1973 |
| ISBN13 | 9783540065302 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 94 |
| Dimensões | 170 × 244 × 5 mm · 176 g |
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