Strategic Decision Making: Threshold of Resource Commitment in an Uncertain Technological Environment: Based on Omv's H2-mobility Project

In times of economic uncertainty and the increasing importance of corporate social responsibility, companies are required to select extremely carefully which projects to invest in and which investments to abandon. Especially technologically innovative projects carry a substantial risk of failure due to the inherent uncertainty in terms of sustainability, performance and technological progress. This book analyses and evaluates the impact of risk and uncertainty on the willingness of companies to engage resources in a technologically innovative project.