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Reassessing the Relationship between Marketing and Public Relations 1st ed. 2017 edition
Dühring
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Reassessing the Relationship between Marketing and Public Relations 1st ed. 2017 edition
Dühring
Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.
318 pages, 2 black & white illustrations, biography
| Mídia | Livros Book |
| Lançado | 4 de maio de 2017 |
| ISBN13 | 9783658180331 |
| Editoras | Springer |
| Páginas | 318 |
| Dimensões | 148 × 210 × 18 mm · 403 g |
| Idioma | German |
