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Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing 2024 edition
Manfred Bruhn
Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing 2024 edition
Manfred Bruhn
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management.
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 27 de novembro de 2024 |
ISBN13 | 9783658453510 |
Editoras | Springer |
Páginas | 425 |
Dimensões | 1 kg |
Idioma | English |
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