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Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung 2012 edition
Stefanie Paluch
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Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung 2012 edition
Stefanie Paluch
Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.
419 pages, 54 black & white illustrations, 19 black & white tables, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 23 de setembro de 2011 |
| ISBN13 | 9783834931009 |
| Editoras | Springer Fachmedien Wiesbaden |
| Páginas | 419 |
| Dimensões | 148 × 210 × 23 mm · 539 g |
| Idioma | English German |
Ver tudo de Stefanie Paluch ( por exemplo Paperback Book )