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Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing Bottled Water Tom Page
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Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing Bottled Water
Tom Page
Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de outubro de 2010 |
| ISBN13 | 9783843358224 |
| Editoras | LAP LAMBERT Academic Publishing |
| Páginas | 76 |
| Dimensões | 226 × 5 × 150 mm · 131 g |
| Idioma | Alemão |
