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Services Marketing: a Practical Approach Biplab Datta
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Services Marketing: a Practical Approach
Biplab Datta
This book helps students to learn the fundamentals of services marketing from a practical point of view. The book is written in simple language so that any reader can easily understand the concepts covered in the book. The book focuses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. This book will help readers to understand services marketing from various perspectives and will also be useful if a reader wishes to establish a new service business.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de dezembro de 2012 |
| ISBN13 | 9783846508251 |
| Editoras | LAP LAMBERT Academic Publishing |
| Páginas | 176 |
| Dimensões | 150 × 10 × 225 mm · 280 g |
| Idioma | Alemão |