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Secret Sauce Tom Parks
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Secret Sauce
Tom Parks
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides: Clear examples of what works and what doesn'tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.
| Mídia | Música CD (Disco compacto) |
| Número de discos | 1 |
| Lançado | 21 de fevereiro de 2017 |
| ISBN13 | 9781536627503 |
| Gravadora | Brilliance Audio |
| Dimensões | 159 × 133 × 19 mm · 136 g |
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