International Hospitality Management - Alan Clarke - Livros - Taylor & Francis Ltd - 9781138128866 - 1 de outubro de 2015
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International Hospitality Management 1th edição

Alan Clarke

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International Hospitality Management 1th edição

International Hospitality Management: concepts and casesbrings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context.

International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.

Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including:

Specified learning outcomes for each chapter International case studies including major world events and issues such as the riots in Paris, fast food lawsuits, tipping, corporate social responsibility as well as studies of international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks, Disney and many more Study questions and discussion questions to consolidate learning and understanding Links to relevant websites and consolidated list of further reading at the back of the book Online resources available for lecturers and students including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion. Visit the site at http://cw.routledge.com/textbooks/9780750666756/

396 pages

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 1 de outubro de 2015
ISBN13 9781138128866
Editoras Taylor & Francis Ltd
Páginas 394
Dimensões 453 g
Idioma English  

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