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Competitive Strategy: Techniques for Analyzing Industries and Competitors New edition
Michael E. Porter
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Competitive Strategy: Techniques for Analyzing Industries and Competitors New edition
Michael E. Porter
This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.
416 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de agosto de 1998 |
| ISBN13 | 9780684841489 |
| Editoras | Simon & Schuster |
| Páginas | 432 |
| Dimensões | 164 × 242 × 35 mm · 620 g |
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